It Started In 1910…

Shure dates back to 1910 when Richard C. Richardson and a partner had an architectural sheet metal workshop in St. Louis, Missouri. A decade later, Richard’s son Joseph A. Richardson — known by most simply as Joe — joined them as a sheet metal craftsmen. Joe thrived in the industry and became a registered professional engineer — and an industry leader.

In the early 1930’s, Joe joined Anheuser-Busch where he worked on the fabrication of metal ice cream cabinets and beer dispensing boxes. Always ready for a new challenge, Joe and a friend leased a Texaco service station in 1938 as a sideline business. That business taught Joe about the automotive repair industry and the importance of merchandising in a business, especially in an often dirty service industry such as automotive repair.

In December 1941, Joe returned to his roots and joined with Samuel J. Shure in St. Louis to start a metal working shop. As the United States’ involvement in World War II began, they focused on war-related products such as airplane parts, fire extinguishers, and stove cabinets. After the war, Joe combined his automotive and war-time product experience to assist another St. Louis company to fulfill a contract for General Motors. As a result, Joe and Samuel Shure began manufacturing high-quality, enamel-finished workbenches, cabinets, merchandise displays, and desks for General Motors dealer service centers.

Joe and Samuel saw the fruits of their labors as other companies came to them for similar products. Shell Oil, Texaco, Conoco, Firestone, Chrysler, and others turned to Shure to supply their retail sales spaces and shops with productive and on-brand merchandising furniture fixtures and cabinetry.

And the tradition continues. Shure Manufacturing Corporation is a third-generation, family-owned and operated company. We pride ourselves on continuing a legacy built on providing a hands-on customer service experience, one of the company’s hallmark.

Shure supported and continues to support independent automotive and equipment distributors as well as national account programs to best serve its markets.

Why Choose Shure?

Shure Manufacturing Corporation’s history has positioned the company to grow and change as industries and technology have changed. As a result, Shure is proud to say they have successfully served numerous industries such as the aircraft and automotive industry, factories and manufacturers, industrial facilities, heavy-duty truck service industry and many more.

Shure Manufacturing Corporation’s customers turn to them when they need to:

• Create a space that is representative of the quality and professionalism of their organization
• Attract and retain high-caliber employees with a workspace they can be proud to call a second home
• Provide a workspace that meets their unique aesthetic, functionality and budget needs without compromise
• Partner with a company that can offer true customization with fair pricing

All of Shure Manufacturing Corporation’s products are made in the USA and backed by a lifetime warranty.

Shure Manufacturing Corporation Values

• Quality – quality comes first, always
• Customers – our customers are the focus of everything we do
• Improvement – we deeply believe continuous improvement is vital to our success
• Partners – suppliers and distributors are our valued partners
• Integrity & good citizenship – these principles are guiding our corporate character

Shure Manufacturing Corporation is a company that makes quality products by quality people for quality customers, on time, at a fair profit — and have fun doing it!